![]() While the copy is well-written and the offering is clear, this ad contains too much text over the image. It contains a whopping 44% text-to-image ratio. This final example is exactly what Facebook does not want to see. Since the image and the description are visible at the same time, you can use the body only to describe your offering. Nevertheless, consider adding the copy into the body of your ad instead of your image. The text also helps the viewer understand what the ad is about. It still works because the text doesn’t cover 20% of the image. The logo has been removed from the corner. In this next example, there are two lines of text, bringing the text percentage to 12%. The best part is that it might strike curiosity because it doesn’t share much instead, viewers will have to read the description to find out what the ad is about. This image contains 4% text.Īn ad with a simple image like this will blend more easily into users’ news feeds and is much more likely to gain exposure and engagement among your target audience. In this example of an ad image, there’s only a small text-based logo and no other copy. Your best approach when creating a Facebook ad is to use little to no text. The following examples will show you some of the ways you can add text in a way that will naturally generate engagement.īefore designing your ad, be sure to review specs and sizes for your images and Facebook’s guidelines for image-based ads. While you’re creating an ad, it can be tricky to evaluate the exact percentage of text covering your image. The Facebook text overlay tool is no longer active, but it’s still wise to carefully choose the text you’ll include in your images. Ads with less overlay text perform significantly better than images crowded with text, so sticking to the rule creates a better experience for both users and advertisers. ![]() So, why exactly did the Facebook 20% rule exist, and why is it still relevant today? It all comes down to what users want to see and engage with in their newsfeeds. You should count your logo when deciding how much text to include in your image. Text-based logos are not an exception to the 20% rule. There are a few exceptions to the 20% rule, including images of book covers, album covers, event posters, video games, and some product images that contain text (e.g., a cereal box). It does not include text on your ad outside of images, like the description copy or call-to-action button. It’s important to note that you should use the 20% rule only for the text contained within images in your ad. However, it’s still smart to follow the 20% rule and keep text to a minimum in your image-based ads. The 20% rule is no longer a requirement, and the Facebook overlay tool is inactive. It even created a text overlay tool to help advertisers determine whether their images had too many words. Formerly, they had a “20% rule,” which stated that in order to run an image-based ad on Facebook, your image must contain less than 20% text. This means focusing on simple, high-quality images, straightforward messages, and most importantly: minimal text.įacebook has found that the best performing ads include images with little to no text. If you want to reach and engage with potential customers on Facebook, you need to create ads that blend as seamlessly as possible into the rest of the content on their newsfeeds. The best Facebook ads take the exact opposite approach. The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |