Microsoft deferred their security announcements to the end of the keynote, which won’t do much to dissuade many that security is an afterthought in Azure. Google touted their “ Shared Fate” model which is like the AWS Shared Responsibility model, but with the self-realization that when a major breach happens to one of your customers, the press will vilify the customer and the provider. Google also highlighted its acquisition of Mandiant, which is now part of Google Cloud. You can check out Thomas Kurian’s Google Next Keynote and Satya Nadella’s Microsoft Ignite Keynote.īoth companies are positioning their security suites – Google Chronicle and Microsoft Defender – as complete multi-cloud enterprise solutions, unlike much of AWS’s security tooling that focuses only on your AWS footprint. Artificial intelligence was the buzzword, and the CEOs of Microsoft, Google, and Google Cloud spent a significant amount of their keynote talking about their AI products. Google, plagued by people wondering if they still want to be a cloud player, focuses mostly on the GCP ecosystem.īoth keynotes hit on the same themes. Microsoft, the #2 player, supports AWS along with Azure. Amazon, as the market leader, doesn't acknowledge multi-cloud. The rule in politics is you focus on the opponent in the lead, and you ignore the opponent that’s trailing. They also talk about multi-cloud in the way politicians talk about their opponents. Unlike AWS re:Invent, Next and Ignite go beyond IaaS cloud offerings, their SaaS collaboration products (Google Workspace and Microsoft 365) featured prominently in the keynotes and product announcements. Neither event was back to the pre-pandemic normal. Microsoft’s Ignite happened in Seattle from October 12th to 14th. Google Next ran from October 11th to 13th and was a “global hybrid event” with most content streamed live and some small in-person events in NY and the Bay Area. Two major cloud provider events overlapped last week: Google Next and Microsoft Ignite.
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